Someone is losing out along the way, and it might even be you!
When buying cheap clothes you are maintaining the countless problems that are damaging the fashion industry such as excessive landfill waste, cotton fields that poison the surroundings and require huge amounts of water, not to mention the unbridled abuse of garment workers. These are just a few of the problems that afflict the fashion industry.
It's fun to make a bargain. However, it makes no sense when a shirt costs a little to nothing. It means that someone is losing out along the way, and it might even be you, the buyer, who thinks you’ve pulled a serious deal but have really just been deceived.
Fast fashion has created an appetite that must be resisted for the sake of the planet
What is the benefit of buying a cute top that is so cheap you feel like you have to buy it? Yes, you might wear it a few times until it goes to the bottom of the drawer.
You find it again a year later only to stuff it in a bag, take it to a consignment store; so it goes in a dumpster headed for landfill.
That shirt didn’t cost you very much at all, but it costs the planet quite a bit – or approximately 2.700 liters of water and approximately 4 kilos of carbon dioxide in its production and transportation alone… That’s a lot of resources for one shirt.
Fast fashion has created an appetite that must be resisted for the sake of the planet and our sanity. New shirts should not cost $7. If it does than get out of that store, fast!
How can we stop being tempted into buying a hot item?
The temptation of a hot item can leave us a year later with an emptier wallet and a useless thing?
When you buy a new outfit you should ask yourself "Am I going to wear it 30 times?". Using this rule you'll buy fewer and higher quality items.
Support your values every time you walk into a store. Support brands that align with your values and treat people, animals and the environment with respect.
Conscious consumption can also be a fashion statement because you are choosing a brand that is social responsible and supports a cause you care for.
Choose one topic to think about next time you go shopping
Actively choose brands that make their sustainability credentials clear in their marketing and have integrated it in both their purpose and products. Check if they are transparent and can be trusted with the future of the planet and communities.
Feel free to send us comments and questions on this topic. We'll love to hear from you
One of the most important thing in learning to "work your closet" is to learn how to wear the same piece in multiple different ways. Figuring out how to do that helps you to get more use out of your closet without having to buy more clothes. Imagine a piece being worn four, five, or even ten different ways is eye-opening and fun.
You can actually wear your one piece Dimmblá scarf in many different ways. South Africa's top female travel and lifestyle bloggers; Misha from Brandslut and Natalie from Tails of a mermaid, came to visit Iceland and fell in love with the Dimmblá scarves. They gave the scarves few different looks (variety is the way of life, right?!) and shared it with us. You can see their look below! Photo credit: Misha and Natalie
What's your favorite way to tie a scarf? Post it below or send us a question about fashion and accessorizing!
Pop up your outfit with a Dimmblá scarf and change it into a stunning vest, check out this video for a tip!
What is the importance of women's rights in the fashion world?
We believe there should always be equality wherever you are and human rights should always be valued. On October 24th 1975, 90% of Iceland's women refused to work, cook or look after children. The question was raised by women's movements why young men were taking home higher wages than women when their job was no less physically strenuous? The effect was incredible! Women from all walks of life, young and old, grannies and schoolgirls participated. The participation was so widespread because women from all the political parties and unions worked together, and made it happen. Iceland's men were barely coping. Not surprisingly this day was later referred to by them as "the long Friday".
Changes do not happen in a day but this is a powerful way of reminding society of the role women play in its running, their low pay, and the low value placed on their work inside and outside the home.
Companies can have a large impact by refusing to work with manufacturers that exploit their work force and should make a regular observation. If we accept this as a norm than there will be no changes.
We care for the people who make our clothing and value their experience and expertise. We choose a supplier that offers their staff a good environmental condition in the working place, good salaries, paid monthly holiday, no double or nights shifts, provides yearly bonuses and medical insurance. If companies exclude working with factories that do not incorporate human rights than we are one step ahead in making a change in the garment industry.
You as a consumer can have a powerful influence by being conscientious about who made your clothes and how they were made. Choose quality items that will last longer which means you might buy less but keep it for a longer period of time. This will reduce waste in your closet and also helps reduce waste on the planet. See if the brands you are already supporting are aligned with your own values. Choose sustainable brands that reduce their impact on earth and care about their workers.
It's international Women's day and we remind you to "Vote with your wallet" and shop conscientiously to help shape a better working world.
Participate today in our Women's day contest on Instagram and you'll have a chance to win a unique scarf from Dimmblá made in organic cotton & peace silk :)
The cotton industry is one of the dirtiest industries in the world. It uses enormous amounts of pesticides, and the use of child labor is common, according to "The World Counts" data.
In today’s culture of instant gratification, it's tempting to just to go out and buy something new, cheap, mass-produced and low quality whenever you want it. But good quality and Eco-friendly materials are kinder to the planet and your skin.
Most of our clothes are made from conventionally produced cotton. Conventional cotton uses massive amounts of pesticides besides sweatshops, child labor and even slavery that is widespread in the industry.
29 million tons of cotton are produced a year and the consumption of cotton varies a lot between countries. In some Western countries we use an amount of cotton that corresponds to more than 100 t-shirts per person.
The Organic Consumers Association recently posted an article called "The Dirty Secret About Your Clothes". The article reveals facts about the clothing industry and the affects of pesticides used in cotton fields, the harsh chemicals used in dyes, the toxic waste that pollutes rivers, and the chemically treated clothing that ends up in landfills. With fast fashion the result is cheap production and a throwaway mind-set.
So, when you buy clothing you should keep in mind that conventional textile manufacturing is tough on both the people who work in it and their land.
Ethical and sustainable fashion
Sustainable and ethical companies have an opportunity to change the status quo and be dedicated to both environmental and ethical practices throughout their production processes.
We want to have a positive impact on the environment and our goal is to reduce waste. We do that by using sustainable fabrics that are produced from crops requiring none to low level of chemicals to grow, use less water and leave less waste during production.
We choose a zero waste manufacturer that will be 100% solar powered in 2017. Solar power is energy from the sun that is converted into thermal or electrical energy. It is the cleanest and most abundant renewable energy source available.
Eco-friendly laundry detergents such as nut berry soap is used for washing our fabric and the water is than reused in the vegetable garden in the factory. Besides from using only environmental friendly fabrics in our design we care for the people who make our clothing and we value their experience and expertise. We choose a partner that offers their staff a good environmental conditions in the working place, good salaries, paid monthly holiday, no double or nights shifts, provides yearly bonuses and medical insurance.
We believe it is essential to encourage environmental friendly, ethical business and more conscientious shopping practices because nature is essential to us and we need to protect our world for today's and tomorrow's generations".
There are many ways to preserve the environment by engaging in active conservation.
You can easily adopt a natural lifestyle which will benefit both you and the planet.
If you are looking for ways to go green and you are not recycling, this is one of the very easiest steps to begin with. It is not a huge lifestyle adjustment to set up a couple of bins and plan regular trips to the recycling plant - or, hopefully, you can set your recycling out for local waste management to pick up.
In addition to doing the usual "recycling thing," you can also look around and think of creative ways to repurpose items around your home. For instance, use empty jars, cardboard tubes, and cereal boxes in crafts, or reuse plastic food tubs for storage (you could paint them or cover them with construction paper first).
Look at yard sales and second-hand stores for your household needs - this is not only cheaper; it also means you're reusing (recycling) items that are already in circulation.
Recycling means more than just shipping off your plastic, glass, and metal to the recycling center. It also involves reusing items to avoid buying new ones. That's budget-friendly for just about everyone!
You can recycle paper, cardboard, plastic, glass, and metal. All of these materials use energy and natural resources to manufacture, so recycling them makes sense from a green standpoint. When possible, purchase items made from recycled materials. You can also take care to cut back on the energy use in your own home with some simple steps such as turning off lights when you leave a room or waiting until the dishwasher is full before running a load.
Resource-wasting can be reduced by conserving water and fuel. Shorten showers and minimize excessive water use. When you go grocery shopping, bring recycled, reusable bags with you instead of buying plastic bags every time.
It’s all up to us to help protect the nature and reverse the process of climate change.
The first week of this month has been the hottest first week in December in Reykjavik capital of Iceland in 145 years. Global warming is in part responsible for the current warm temperatures in Iceland. Two key climate change indicators; global surface temperatures and Arctic sea ice have broken records in 2016. Sadly there is a world leader that doesn't accept the scientific evidence that climate change is real.
Nevertheless, Iceland's glaciers are melting at an alarming rate due to climate change. Some of Iceland's glaciers have vanished already, while several others will be gone within a decade. As glaciers melt, they add more water into the ocean, which causes sea levels to rise. We believe all people have the potential to stop, or even reverse this process, by becoming more conscious consumers and adopting a more natural lifestyle. Even the smallest habits can have a positive impact on the planet, such as running the dishwasher only when it‘s full, recycling, and turning off the lights when you leave a room.
Part of a natural lifestyle can also extend to wearing clothing made from sustainable, natural materials. One less person buying chemically-treated, mass-produced clothing made from synthetic materials and the planet will love you for it. Wearing natural fibers is also better for your health, especially if you’ve got sensitive skin. Sustainable clothing can be more expensive, but you are buying more durable clothing with a longer lifecycle. We need to protect our world for today's and tomorrow's generations and this is what motivates us at Dimmblá.
Unlike most fashion brands, we aim to have a positive impact on the environment, in part by reducing waste. We use sustainable fabrics that are produced from crops that require zero to low levels of chemicals to grow, use less water and leave less waste during production.
Each Dimmblá collection has a special theme and a story to tell. The Glacial collection is a reflection of the current effects of climate change on our planet, and in particular, the threat that global warming has on the world’s glaciers. The collection features photos of icebergs and glaciers in Iceland that one day may become a thing of the past. The scarves in the collection are made of banana fabric, which comes from the stem that farmers throw away after harvesting. The tree stalks and leaves are removed and processed into pliable fibres. The stalks are being used as a new and valuable resource, whereas previously they were considered a pollutant that was simply dumped or burned once the fruit was cut off.
We would like to think sustainable consumption is the future! The products feature beautiful patterns of nature itself and are created and designed to preserve nature for today and tomorrow. For every piece sold, a donation goes toward those who directly support our natural world. Dimmblá supports Oceana, an international organization which protects the world’s oceans and works in partnership with the Icelandic environment association, Landvernd.
If you embrace a natural lifestyle, that mandate generally extends to what’s hanging in your closet – namely, clothing made from sustainable, Eco-friendly, natural materials such as organic cotton, peace silk, banana silk and hemp. While these natural materials can be slightly more expensive, the long-term benefits to your health easily pay off. Read on to discover four ways natural clothing can actually improve your health.
1. Natural Eco-friendly Fabrics Are Kinder To Your Skin
Fabrics that are not natural don’t ‘breathe’ the way that natural ones do. As a result, they can create a fertile environment for bacteria to grow, potentially causing or worsening skin conditions.
Even though a conventional cotton is a natural fabric, it's production releases large amounts of carbon dioxide in the atmosphere and contributes to climate change. Organic Cotton on the other hand is grown without the use of Pesticides, Fungicides, Herbicides, Irradiation or Genetic Engineering and feels good on your skin.
2. Natural Eco-friendly Fabrics Keep You Cool
Natural fabrics provide better ventilation, thanks to their ability to effectively absorb and release perspiration into the air – allowing you to stay cool and comfortable in the hottest months.
3. Natural Eco-friendly Fabrics Are More Durable
This may sound like a benefit for your wallet more than your health; but the two go hand-in-hand. Natural clothing will last longer, meaning less clothing is sent to landfills and less pollution is released into the air.
4. Eco-friendly Fabrics Benefit The Environment
No matter what choices you make as part of your natural lifestyle, you are only as healthy as the world around you. The planet benefits from environmental friendly clothing because it means one less person is buying chemically-treated, mass-produced clothing – and less pollutants are ending up in our water and waste facilities.
In celebration of mother's day we have a giveway on Facebook and you have a chance to win a beautiful Dimmblá scarf made of banana, price $238. Go to Facebook and tag your mom and choose your favourite scarf. We will pick a winner Sunday 8th of May. We offer free worldwide shipping. Enter now for your chance to win: Facebook
Scarves with a difference
Our super, silky soft scarves are made of banana fabric and we’re very proud of them. Created in only a handful of places in Southeast Asia, banana fabric comes from the banana stem after a harvest and is processed into a pliable fibre. Not only does this fabric look and feel gorgeous this process creates a valuable new resource from what was a pollutant.