The cotton industry is one of the dirtiest industries in the world. It uses enormous amounts of pesticides, and the use of child labor is common, according to "The World Counts" data.
In today’s culture of instant gratification, it's tempting to just to go out and buy something new, cheap, mass-produced and low quality whenever you want it. But good quality and Eco-friendly materials are kinder to the planet and your skin.
Most of our clothes are made from conventionally produced cotton. Conventional cotton uses massive amounts of pesticides besides sweatshops, child labor and even slavery that is widespread in the industry.
29 million tons of cotton are produced a year and the consumption of cotton varies a lot between countries. In some Western countries we use an amount of cotton that corresponds to more than 100 t-shirts per person.
The Organic Consumers Association recently posted an article called "The Dirty Secret About Your Clothes". The article reveals facts about the clothing industry and the affects of pesticides used in cotton fields, the harsh chemicals used in dyes, the toxic waste that pollutes rivers, and the chemically treated clothing that ends up in landfills. With fast fashion the result is cheap production and a throwaway mind-set.
So, when you buy clothing you should keep in mind that conventional textile manufacturing is tough on both the people who work in it and their land.
Ethical and sustainable fashion
Sustainable and ethical companies have an opportunity to change the status quo and be dedicated to both environmental and ethical practices throughout their production processes.
We want to have a positive impact on the environment and our goal is to reduce waste. We do that by using sustainable fabrics that are produced from crops requiring none to low level of chemicals to grow, use less water and leave less waste during production.
We choose a zero waste manufacturer that will be 100% solar powered in 2017. Solar power is energy from the sun that is converted into thermal or electrical energy. It is the cleanest and most abundant renewable energy source available.
Eco-friendly laundry detergents such as nut berry soap is used for washing our fabric and the water is than reused in the vegetable garden in the factory. Besides from using only environmental friendly fabrics in our design we care for the people who make our clothing and we value their experience and expertise. We choose a partner that offers their staff a good environmental conditions in the working place, good salaries, paid monthly holiday, no double or nights shifts, provides yearly bonuses and medical insurance.
We believe it is essential to encourage environmental friendly, ethical business and more conscientious shopping practices because nature is essential to us and we need to protect our world for today's and tomorrow's generations".