Someone is losing out along the way, and it might even be you!
When buying cheap clothes you are maintaining the countless problems that are damaging the fashion industry such as excessive landfill waste, cotton fields that poison the surroundings and require huge amounts of water, not to mention the unbridled abuse of garment workers. These are just a few of the problems that afflict the fashion industry.
It's fun to make a bargain. However, it makes no sense when a shirt costs a little to nothing. It means that someone is losing out along the way, and it might even be you, the buyer, who thinks you’ve pulled a serious deal but have really just been deceived.
Fast fashion has created an appetite that must be resisted for the sake of the planet
What is the benefit of buying a cute top that is so cheap you feel like you have to buy it? Yes, you might wear it a few times until it goes to the bottom of the drawer.
You find it again a year later only to stuff it in a bag, take it to a consignment store; so it goes in a dumpster headed for landfill.
That shirt didn’t cost you very much at all, but it costs the planet quite a bit – or approximately 2.700 liters of water and approximately 4 kilos of carbon dioxide in its production and transportation alone… That’s a lot of resources for one shirt.
Fast fashion has created an appetite that must be resisted for the sake of the planet and our sanity. New shirts should not cost $7. If it does than get out of that store, fast!
How can we stop being tempted into buying a hot item?
The temptation of a hot item can leave us a year later with an emptier wallet and a useless thing?
When you buy a new outfit you should ask yourself "Am I going to wear it 30 times?". Using this rule you'll buy fewer and higher quality items.
Support your values every time you walk into a store. Support brands that align with your values and treat people, animals and the environment with respect.
Conscious consumption can also be a fashion statement because you are choosing a brand that is social responsible and supports a cause you care for.
Choose one topic to think about next time you go shopping
Actively choose brands that make their sustainability credentials clear in their marketing and have integrated it in both their purpose and products. Check if they are transparent and can be trusted with the future of the planet and communities.
Feel free to send us comments and questions on this topic. We'd love to hear from you