By 2050 oceans are expected to contain more plastic than fish. Plastic is found in virtually everything these days. Your food and hygiene products are packaged in it. Your car, phone and computer are made from it. And you might even chew on it daily in the form of a gum. Two sustainable fashion entrepreneurs launched a 30 day experiment to see if it’s possible to live plastic-free. An Australia vs. Iceland challenge. Learn 9 simple steps they adopted to dramatically decrease the amount of plastic waste they generated in their day to day life.
The challenge with plastic pollution in the seas is as big in Iceland as it is in other countries in the world. Every citizen of Iceland consumes on average 40 kilos of plastic bags and containers every year. Only a small part of this plastic is recycled, while most of it ends up in a landfill or in the seas. This waste produces methane gas which is an especially harmful greenhouse gas. Our waste is harming marine life and directly contributing to climate change!
Starting February 1, 2018, two sustainable fashion entrepreneurs, highly motivated and increasingly concerned with plastic pollution, launched an Australia vs. Iceland challenge. It was a 30-day experiment to see whether it’s possible to live plastic-free. The contenders, Heidrún Sigfusdottir, Chief executive officer @Dimmblá, and Edda Hamar are both Icelandic but one, Edda, lives in Australia. The challenge was announced on Instagram and a #plasticpenalty was issued for each item of plastic they used and resulted in “a dare to be filmed and shared on social”.
Here are some of the things they adopted to stay plastic free in their day to day life. You can do it too!
We only have one Earth, with limited resources and limited space. Plastic, can take hundreds, if not thousands, of years to biodegrade. This means plastic that gets thrown away will stick around for many generations, taking up precious space in landfills and polluting the environment such as our oceans. We encourage you to reduce the plastic in your day to day life. Start your own 30 day plastic detox challenge! If everyone minimized their plastic purchases our impact on the planet would reduce significantly.
One small change towards sustainability starts a chain reaction. The sustainability revolution starts with you.
Learn 3 tips to more sustainable everyday life
Wonderfull challenge,.. I am in. No plastic. My biggest issues is not plastic as much as it is tin, from cat food. Any ideas about that?
Comments will be approved before showing up.
The term upcycling - repurposing has become very trendy nowadays amongst people wishing to live a more sustainable lifestyle. So what exactly is it?
To be perfectly honest, it is a lifestyle, which was the norm before the industrial revolution’s consumerism driven global expansion spread, and plastic started to seep into our households, not only in the form of packaging but also household items.
DIMMBLÁ, ICELANDIC DESIGN COMPANY
Join today and Learn conscientious shopping practices.
March 07, 2018
Tin is not good for the environment either, so I understand your issue. I don’t have pets, so I don’t know how this can easily be solved but I found this article which I thought might be useful. Perhaps there are some helpful ideas here. I don’t think there are any pet stores in Iceland that sell in bulk or without packaging but there definitely should be at least one corner in a pet store that sell without packaging.
I hope this helps.